Google SEO or Google Search Engine Optimization refers to the process of enhancing a website’s visibility amongst its target audiences. By using optimized keywords, hyperlinks, relatable images etc. seo marketing service simply increases the traffic of a particular website, therefore, enabling the website to reach a larger group of audiences when they search about a particular topic in Google.
There are 2 types of SEO that enable the growth of a website:
- On-page SEO
On-page SEO refers to the optimization of the technical contents of a website as well as the content created and portrayed in a website. It includes the use of HTML source codes, meta tags etc. By the process of using optimised and trending search tags on the content of the website, one can easily broaden the spectrum for a large group of interested viewers. Further by adding relevant pictures, quotes and short videos one can easily upgrade the relevancy of a website amongst its viewers. By using these small yet smart techniques On-page SEO can easily boost up the engagement of a website. By improving the meta content of a website such as alt tags, header tags which appear as search results it drastically increases the chances of viewers to view a website.
- Off page SEO
Off-page SEO refers to the use of certain methods outside the website so that it improves the search rankings among the other sites. It occurs when other websites vouching for the website’s relevancy. Such methods include backlinking, social media marketing, blogging, brand mentions on other websites and influencer marketing. Off-page SEO does not exclusively benefit the user utilizing it but as it is linked with additional websites it indirectly also enables them to grow. It contributes to work opportunities for bloggers and influencers who promote a service or good through their social media handles. By methods of digital marketing such as online advertisement a user confirms the growth of their website and also significantly contributes to the working of the digital market. Together with SEO it only benefits the user but the overall platform of digital marketing. Further, as off-page SEO is linked with external sources it assures the relevancy and popularity of the products or services promoted. It, therefore, attracts local customers who find it trustworthy enough to invest their time and money in it.